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Foundations of Digital Marketing for Small Businesses Series

This is a 3 week series on Thursdays at 5:30 pm starting January 24th.

Part 1 Jan. 24 - How to Deal with Today’s Customers: In this workshop we will discuss how finding customers, and how customers find YOU, has changed in the current landscape for small businesses. New online tools to help you find, nurture, engage and convert your customers have changed the traditional customer engagement cycle, affording you more opportunities to interact if you know where to be and how to cut through the noise.

Part 2 Jan. 31  - Web Presence Essentials for Small Business: This workshop offers a basic overview and will establish the easiest way to get your business online and in front of the largest audience - the internet. Join Marketing and E-Commerce veteran Anne Driscoll and learn how non-technical people and business owners can build a professional looking DIY website in just a few hours, and get listed on Google My Business.

Part 3 Feb. 7 - Social Media Basics: In today's connected world, businesses must have an online presence in order to be competitive. In this interactive workshop, you will learn: What social media is, What the top social media sites are, Why social media matters to your business, Specific social media sites and features, The basics of a social media plan, and how to set up a basic Facebook Business page.